This section of the portfolio demonstrates my
abilities with respect to advanced Development Standard
and Performance Competencies as specified by the Association
for Educational Communications and Technology (AECT).
They state that the individual should demonstrate knowledge,
skills, and dispositions to plan, organize, coordinate,
and supervise instructional technology by applying principles,
theories and research related to project, resource,
delivery system, and information management.
The section immediately below provides
links to the relevant courses, professional experiences,
and supporting exhibits that demonstrate this competency.
Listed below these links is an enumeration of the Management
standard and suggested performance indicators as recommended
Formal coursework and informal training that demonstrate
application and understanding of the Development Competency.
Career experiences that demonstrate application and
understanding of the Development Competency.
Demonstrable exhibits and products that showcase application
and understanding of the Development Competency.
“Management involves controlling Instructional
Technology through planning, organizing, coordinating,
and supervising” (Seels & Richey, 1994, p.
49). The domain of management includes four subdomains
of theory and practice: Project Management, Resource
Management, Delivery System Management, and Information
Management. Within each of these subdomains there is
a common set of tasks to be accomplished: organization
must be assured, personnel hired and supervised, funds
planned and accounted for, facilities developed and
maintained, and short- and long-term goals established.
A manager is a leader who motivates, directs, coaches,
supports, monitors performance, delegates, and communicates.
“Project management involves planning, monitoring,
and controlling instructional design and development
projects” (Seels & Richey, 1994, p. 50). Project
managers negotiate, budget, install information monitoring
systems, and evaluate progress and improvement.
“Resource management involves planning, monitoring,
and controlling resource support systems and services”
(Seels & Richey, 1994, p. 51). This includes documentation
of cost effectiveness and justification of effectiveness
or efficiency for learning as well as the resources
of personnel, budget, supplies, time, facilities, and
“Delivery system management involves planning,
monitoring and controlling ‘the method by which
distribution of instructional materials is organized’
. . . [It is] a combination of medium and method of
usage that is employed to present instructional information
to a learner” (Seels & Richey, 1994, p. 51).
This includes attention to hardware and software requirements,
technical support for the users and developers, and
process issues such as guidelines for designers, instructors,
and ECIT support personnel.
“Information management involves planning, monitoring,
and controlling the storage, transfer, or processing
of information in order to provide resources for learning”
(Seels & Richey, 1994, p. 51). Information is available
in many formats and candidates must be able to access
and utilize a variety of information sources for their
professional benefit and the benefit of their future
learners. Performances Indicative of the Management Standard
Performances Indicative of the
The following indicators are examples of performances
related to the Management standard.
- Demonstrate leadership attributes with individuals and groups (e.g., interpersonal skills, group dynamics, team
- Establish mission, goals and objectives of the library media program that align with and support those of the local
school district and community.
- Develop a collaborative working relationship with school administration and staff that results in a strong
understanding and widespread use of the school library media program.
- Apply project management techniques in various learning and training contexts.
- Use knowledge of school, district, state, regional, and national organizations to support efficient and effective
operations in contemporary school library media programs.
- Apply resource management techniques in various learning and training contexts.
- Manage and evaluate qualified personnel and volunteer staff for an effective library media program.
- Prepare and justify a budget that supports standards-based curricula and that provides necessary resources to
ensure the success of the library media program.
- Identify effective library media program services that promote collaborative planning and curriculum development
with classroom teachers.
- Facilitate collaborative teaching practices among school faculty, staff, curriculum specialists, and teacher aides.
- Mentor and empower students, teachers, administrators and community members in their use of the school
library media center.
Delivery System Management
- Apply delivery system management techniques in various learning and training contexts.
- Apply information management techniques in various learning and training contexts.
- Apply a planning process for the development of library media programs using tools such as flowcharts and
- Implement and evaluate project management techniques
using current research.
- Implement and evaluate resource management techniques
using current research.
- Implement and evaluate delivery system management
techniques using current research.
- Implement and evaluate information management techniques
using current research.