This section of the portfolio demonstrates my
abilities in the advanced design standard and performance
competencies of Developmnet. AECT states the
individual should demonstrate the knowledge, skills,
and dispositions to develop instructional materials
and experiences by applying principles, theories, and
research related to print, audiovisual, computer-based,
and integrated technologies.
The section immediately below provides
links to the relevant courses, professional experiences,
and supporting exhibits that demonstrate this competency.
Listed below these links is an enumeration of the Development
standard and suggested performance indicators as recommended
Formal coursework and informal training that dmonstrate
application and understanding of the Development Competency.
Career experiences that demonstrate application and
understanding of the Development Competency.
Demonstrable exhibits and products that showcase applicaiton
and understanding of the Development Competency.
“Development is the process of translating
the design specifications into physical form”
(Seels & Richey, 1994, p. 35). The domain of development
includes four subdomains: Print Technologies, Audiovisual
Technologies, Computer-Based Technologies, and Integrated
Technologies. Development is tied to other areas of
theory, research, design, evaluation, utilization, and
“Print technologies are ways to produce or deliver
materials, such as books and static visual materials,
primarily through mechanical or photographic printing
processes” (Seels & Richey, 1994, p. 37).
Print technologies include verbal text materials and
visual materials; namely, text, graphic and photographic
representation and reproduction. Print and visual materials
provide a foundation for the development and utilization
of the majority of other instructional materials.
“Audiovisual technologies are ways to produce
or deliver materials by using mechanical devices or
electronic machines to present auditory and visual messages”
(Seels & Richey, 1994, p. 38). Audiovisual technologies
are generally linear in nature, represent real and abstract
ideas, and allow for learner interactivity dependent
on teacher application.
“Computer-based technologies are ways to produce
or deliver materials using microprocessor-based resources”
(Seels & Richey, 1994, p. 39). Computer-based technologies
represent electronically stored information in the form
of digital data. Examples include computer-based instruction(CBI),
computer-assisted instruction (CAI), computer-managed
instruction (CMI), telecommunications, electronic communications,
and global resource/reference access.
“Integrated technologies are ways to produce and
deliver materials which encompass several forms of media
under the control of a computer” (Seels &
Richey, 1994, p. 40). Integrated technologies are typically
hypermedia environments which allow for: (a) various
levels of learner control, (b) high levels of interactivity,
and (c) the creation of integrated audio, video, and
graphic environments. Examples include hypermedia authoring
and telecommunications tools such as electronic mail
and the World Wide Web.
Performances Indicative of the
The following indicators are examples of performances
related to the development standard.
- Select appropriate media to produce effective learning environments using technology resources.
- Use appropriate analog and digital productivity tools to develop instructional and professional products.
- Apply instructional design principles to select appropriate technological tools for the development of instructional and professional products.
- Apply appropriate learning and psychological theories to the selection of appropriate technological tools and to the development of instructional and professional products.
- Apply appropriate evaluation strategies and techniques for assessing effectiveness of instructional and professional products.
- Use the results of evaluation methods and techniques to revise and update instructional and professional products.
- Contribute to a professional portfolio by developing and selecting a variety of productions for inclusion in the portfolio.
- Develop school library media collections focused on curricular needs, including a full range of print, non-print, and electronic resources.
- Develop instructional and professional products using a variety of technological tools to produce text for communicating information.
- Produce print communications (e.g., flyers, posters, brochures, newsletters) combining words and images/graphics using desktop publishing software.
- Use presentation application software to produce presentations and supplementary materials for instructional and professional purposes.
- Produce instructional and professional products using various aspects of integrated application programs.
- Apply principles of visual and media literacy for the development and production of instructional and professional materials and products.
- Apply development techniques such as storyboarding and or scriptwriting to plan for the development of audio/video technologies.
- Use appropriate video equipment (e.g., camcorders, video editing) to prepare effective instructional and professional products.
- Use a variety of projection devices with appropriate technology tools to facilitate presentations and instruction.
- Design and produce audio/video instructional materials which use computer-based technologies.
- Design, produce, and use digital information with computer-based technologies.
- Use imaging devices (e.g., digital cameras, video cameras, scanners) to produce computer-based instructional materials.
- Incorporate the use of the Internet, library online catalogs and electronic databases to meet the reference and learning needs of students and teachers.
- Use authoring tools to create effective hypermedia/multimedia instructional materials or products.
- Develop and prepare instructional materials and products for various distance education delivery technologies.
- Combine electronic and non-electronic media to produce instructional materials, presentations, and products.
- Use telecommunications tools such as electronic mail and browsing tools for the World Wide Web to develop instructional and professional products.
- Develop effective Web pages with appropriate links using various technological tools (e.g., print technologies, imaging technologies, and video).
- Use writable CD-ROMs to record productions using various technological tools.
- Use appropriate software for capturing Web pages, audio wave files, and video files for developing off-line presentations.